Privacy Policy

This Privacy Policy is effective March 1st, 2024. This Privacy Policy describes how Happy Minds (the “Company”, “we” or “us”) collects, protects, uses, and shares information gathered about end-users (“Customers,” “users” or “you”) when you interact with the Company’s website (, blog posts, social media sites and handles, email, and other online services or when you otherwise interact with the Company (collectively, the “Services”).

This Privacy Policy sets forth important legal rights, please read this Privacy Policy prior to using the Company’s Services. By using the Company’s Services, you consent to the Company’s collection, protection, usage and sharing practices regarding your personal information. If you do not consent to the terms of this Privacy Policy, please discontinue use of the Services and/or contact us as set forth in Section 13, below.

Section 1. How the Company Collects Customer’s Information

            Section 1.1. Through Customer’s Manual Input. We may collect information directly from you when you interact with us through any of our Services when you manually enter, or otherwise provide us with your personal information. The information you choose to provide to us may be acquired through the checkout process, surveys, contacting our service department, signing up to receive communications from us, applying for a job, or any other means. As set forth in Section 2.1, below, the personal information you choose to give the Company may be collected, retained, and used by us.

            Section 1.2. Through Automatic Means. The Company may automatically collect information about you when you use the Company’s Services. The Company may use cookies, sessions, web beacons, and embedded scripts to automatically collect certain information about you when using the Company’s Services.

            Cookies: The first time that you provide an e-mail address in connection with your activities related to interaction with Company’s website, the Company assigns an identification number to that e-mail address and deploys a cookie to your PC. Whenever you come back to the Company’s website using the same PC, the cookie allows the website to identify you and to recall your e-mail address. If, at any time, you provide other information in connection with your activities on the website (such as name, address, birth date, gender, etc.), the Company may store that information, along with your e-mail address, in our user database. The Company may use the information stored in our database: (a) to effectuate the purpose or transaction for which the information was originally provided by you; (b) to pre-populate information fields in the event you wish to purchase products and/or services or sign up for and/or subscribe to services, promotions or other offers in the future; (c) to ensure that you will not be repeatedly exposed to the same advertisements, offers and/or promotions while visiting the website; and/or (d) to, in connection with regular communication with you, include offers, promotions or advertisements that were historically, or are likely to be, of interest to you. To find out more about cookies, please visit To disable and reject cookies, adjust the settings via the toolbar options menu of your Internet browser.

Action Tags, Web Beacons and other Data Collection Methods: An action tag or a web-beacon (also known as a clear gif or a pixel tag) is a method used to track responses or actions by visitors who view certain advertisements and/or other information on the website. Action tags are 1×1 pixel images embedded in a website page that are used to transparently collect information. The Company may use action tags to count the number of times that you click on a particular banner ad or visit the pages of the Company’s website and to provide information about what products/services are viewed or purchased. The Company reserves the right to retain this cookie and action tag data indefinitely, and to share information generated by these cookies and action tags with our advertisers, affiliates and service providers.

            Section 1.3. Through Third Parties. The Company may interact with third parties in such a way that includes a relationship in which the Company and the third party combine or link information we have about you. The third parties the Company may collect information from includes PayPal, credit card companies and payment processors.

Section 2. The Information the Company Collects. When you interact with us through any of our Services, we may collect certain information about you or your interaction with us. The information we may collect includes, but is not limited to:

            Section 2.1. Information You Provide Us. The types of information we may collect that is provided as a direct result from your use of our Services includes, but is not limited to:

                        Section 2.1.1. Identification and Contact Information. Including, but not limited to, your name, address, country, telephone number, email address, date of birth, and if applicable, your company name, your username and password.

                        Section 2.1.2. Demographic Information. Including, but not limited to, your age and gender.

                        Section 2.1.3. Payment Information. To complete transactions with us, you may be asked to provide payment information. This information includes, but is not limited to, payment card information, payment application information, gift card information, billing address, or copies of identification cards. As set forth in Section 4, third-party payment processors may collect your payment information to complete transactions. Your payment information is encrypted and while we use such payment information to complete your transaction, we do not store or otherwise disseminate payment information.

            Section 2.2. Information the Company Automatically Collects. The information the Company collects through automatic means set forth in Section 1.2 above, may include, but is not limited to, your IP address, browser type, operating system, device identifier, purchase or return information, access times, your activity on the Company’s website, and location information.

            Section 2.3. Information from Third Parties. The information the Company collects from third parties includes identification information, contact information and payment information. The Company is not responsible or liable for the accuracy of any information provided by third parties.

Section 3. The Company’s Use of Collected Information. The Company collects and uses your personal information for various business purposes that may include communicating with you, processing and fulfilling your orders, ensuring proper shipment, operating and improving our Services, analyzing how our Services are being used, understanding the Company’s demographics, customizing our Services for you, marketing, and for technical support.

Section 4. Information Shared with Third Parties. The Company may share, sell, rent, lease, or otherwise provide information collected about you with third parties, including service providers, content providers, third party advertisers, social media platforms, and business partners. The Company may share your information with third parties for marketing, completing payment transactions, complying with the law or legal proceedings, providing disclosure during negotiations for a merger, purchase or sale of the Company, or as required for interactions with the Company’s vendors or other service providers. Third party vendors may display retargeting ads based on your use of our website.

By using the Company’s Services, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, the Company retains the right to contact you via telemarketing in accordance with the Rule and applicable state do-not-call regulations.

Where you provide “prior express written consent” within the meaning of the Telephone Consumer Protection Act (47 USC § 227), and its implementing regulations adopted by the Federal Communications Commission (47 CFR § 64.1200), as amended from time-to-time (“TCPA”), you consent to receive telephone calls from Happy Minds, including artificial voice calls, pre-recorded messages and/or calls (including SMS text messages) delivered via automated technology, to the telephone number(s) that you provided. Please note that you are not required to provide this consent in order to obtain access to the Happy Minds Services, and your consent simply allows Happy Minds to contact you via these means. Please be advised that by agreeing to this Privacy Policy, you are obligated to immediately inform us if and when the telephone number that you have previously provided to us changes. Without limiting the foregoing, if you: (i) have your telephone number reassigned to another person or entity; (ii) give up your telephone number so that it is no longer used by you; (iii) port your telephone number to a landline or vice versa; or (iv) otherwise stop using that telephone number for any reason (collectively “Phone Number Change”), you agree that you shall promptly notify Happy Minds of the Phone Number Change via e-mail at:, or by using one of the methods set forth in the “Contact Us” section below.

The Company may also use non-personally identifiable information obtained from you, such as demographic information and aggregate date. Aggregate and demographic data is data that describes the demographics, usage or characteristics of our participants as a group, without disclosing personally identifiable information. We use demographic information to tailor Happy Minds to the interests of our Users. Demographic information is shared with third party advertisers so that they can tailor their advertisements to the appropriate audience. Demographic information may also be shared with other third parties. We reserve the right to provide aggregate data about our Users for lawful purposes. By agreeing to the terms of this Privacy Policy, you hereby consent to the disclosure of any aggregate data, record or communication to any third party when we, in our sole discretion, determine the disclosure to be appropriate.

Section 5. Links to Third Party Pages. The Company’s Services may contain hyperlinks directing you to third party pages, including, but not limited to, social media sites. This Privacy Policy does not apply to any service owned or operated by a third-party that may be linked on our Services. These third-party websites have separate privacy and data collection practices and Happy Minds has no responsibility or liability relating to them.

Section 6. Chicago Consumer Privacy Rights

            Section 6.1. Chicago Civil Code. Chicago Civil Code Section 1798.83 permits Chicago residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us as set forth below.

            Section 6.2. Chicago Consumer Privacy Act. The Chicago Consumer Privacy Act (“CCPA”) contains consumer rights as set forth below which may be exercised directly by you or by your authorized agent.

                        Section 6.2.1. Right of Access. You have the right to request access to personal information collected about you, the source of the information, why it was collected and to whom we have shared such information with. You may submit a request by contacting us as set forth in Section 13, below. Please know, we are required to verify your identity before satisfying your request.

                        Section 6.2.2. Right to Deletion. You have the right to have your personal information deleted from the Company’s storage system. However, we reserve the right to retain some personal information needed to service your orders or account, to comply with applicable law or for other permissible purposes. You may submit a deletion request by contacting us as set forth in Section 13, below.

                        Section 6.2.3. Right to Non-Discrimination. The CCPA prohibits the Company from discriminating against you for exercising any of your rights under this Privacy Policy or the law. The Company will not discriminate against you regarding product quality, goods or services if you choose to exercise any rights hereunder. However, the Company reserves the right to offer a different price, rate, level or quality of goods if the difference is directly related to the value of the personal information provided to us.

                        Section 6.2.4. Categories of Information We Collect. The Company may collect the following categories of personal information: identifiers, commercial information, protected legal characteristics, internet activity, geolocation data and inferences.

                        Section 6.2.5. How We Collect Personal Information. The Company collects information through the means set forth in Section 1, above.

                        Section 6.2.6. Why We Collect Personal Information. The Company collects information for the purposes set forth in Section 3, above.

                        Section 6.2.7. Personal Information We Have Sold in the Past 12 Months. The Company has not sold any personal information over the past 12 months and does not engage in the practice of selling personal information.

                        Section 6.2.8. Personal information We Have Disclosed in the Past 12 Months. The Company typically discloses the following personal information for business purposes to the following categories of entities:

Categories of Entities                                     

-Analytics and Research Vendors

-Order Processing and Fulfillment Vendors 

-Compliance and Legal Vendors  

-Marketing and Advertising Vendors   

Categories of Personal Information

-Identifiers, online activities, commercial information, protected class information, professional related information, geolocation data

-Identifiers, commercial information 

-Identifiers, Commercial Information, professional related information

-Identifiers, online activities, commercial information, protected class information, geolocation data 

Section 7. Customer’s Choices Regarding Privacy. You can opt out of our email marketing or unsubscribe from our email newsletters by contacting us as set forth in Section 13, below. When required by law, you may request to exercise your privacy rights including the ability to access, delete or restrict certain use or sharing of your personal information. If you have any questions regarding your personal information collected and stored by the Company, please contact us as set forth in Section 13, below.

Section 8. Children’s Privacy. Our Services are directed at individuals over the age of 18 years old. As such, we do not knowingly collect or disclose personal information from children under the age of 18 without parental or guardian consent. If a child under the age of 18 has provided us with personal information, the parent or guardian of such child should contact us to ensure the information is deleted from the Company’s storage system.

Section 9. Updating and/or Deleting Your Information. To update or delete any information you have provided us through the use of the Company’s Services, please contact us as set forth in Section 13, below. The Company asks individuals to identify themselves and the information requested to be accessed, amended or removed before processing such requests and, to the extent permitted by applicable law, we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others or would be extremely impractical (for instance, requests concerning information residing on backup tapes).

Please be advised that deleting your personal information may terminate or limit your ability to obtain access to the Happy Minds Services. If you wish to obtain access to the Happy Minds Services without any hindrance or limitation, you may not delete the personal information that we have on file for you.

Please be further advised that, after you delete your personal information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.

Section 10. Security. We maintain reasonable and appropriate safeguards to ensure the safety of information collected and stored by us. Where our registration/application process prompts you to enter payment information, and when we store and transmit such information, that information is encrypted with industry standard encryption technology. Access to your personal information is strictly limited, and we take reasonable measures to ensure that your personal information is not accessible to the public. All of our Customers’ personal information is restricted in our offices, as well as the offices of our third-party service providers. Only employees or third-party agents who need Customer personal information to perform a specific job are granted access to Customer personal information. Our employees are dedicated to ensuring the security and privacy of all Customer personal information. Employees not adhering to our firm policies are subject to disciplinary action. The servers that we store Customer personal information on are kept in a secure physical environment. We also have security measures in place to protect the loss, misuse and alteration of personal information under our control. While we aim to take reasonable measures to protect this information, no data storage system is 100% safe, therefore we cannot guarantee the security of information collected by using the Company’s Services.

In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your personal information. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.

Section 11. Do Not Track. We are unable to receive or honor any Do Not Track signals from your web browser.

Section 12. Policy Updates. We reserve the right to amend, edit or update this Privacy Policy periodically and without prior notice. When we update this Privacy Policy, we will post a notice on the Company’s website that points to this Privacy Policy to notify you of any substantive changes to the way we collect and use information. The Effective Date at the beginning of this Privacy Policy reflects the date of the last update.

Section 13. Contact Us. If You have any questions or concerns regarding this Privacy Policy, please contact us at any time through any of the following mediums:

Mailing Address:        

Happy Minds

835 W Lawrence Ave

Chicago, Illinois 60640


Section 14. Transfers of Information Internationally. If you are visiting the Company’s website from a country other than the country in which our servers are located, your communications with us may result in the transfer of information across international boundaries. By visiting the website and/or otherwise communicating electronically with us, you consent to such transfers. Even if your jurisdiction does not have the same privacy laws as the jurisdiction where our servers are located, we will treat your information as subject to the protections described in this Privacy Policy.

Section 15. Filing a Complaint with the Federal Trade Commission. To file a complaint regarding our privacy practices, please Click Here.

Section 16. GDPR Compliance.

            Section 16.1. Contact Forms. We collect and store data you submit via our contact form and may use them for marketing purposes. Data is stored indefinitely.

Section 16.2. Cookies. If you leave a comment on our site, you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Section 16.2 How long we retain your data. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Section 16.3. What rights you have over your data. If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Section 16.4. Where we send your data. Visitor comments and contact forms may be checked through an automated spam detection service.

Section 16.5. Additional information. We use the following third parties to collect information about website visitors:

Email newsletter software by MailChimp. If you are on our mailing list, your personal information like Name, email address, and phone number is stored on their servers, please refer to Please note that you can unsubscribe at any time

Section 16.6. How we protect your data. The Company typically discloses the following personal information for business purposes to the following categories of entities:

Categories of Entities                                     

-Analytics and Research Vendors

-Order Processing and Fulfillment Vendors 

-Compliance and Legal Vendors  

-Marketing and Advertising Vendors   

Categories of Personal Information

-Identifiers, online activities, commercial information, protected class information, professional related information, geolocation data

-Identifiers, commercial information 

-Identifiers, Commercial Information, professional related information

-Identifiers, online activities, commercial information, protected class information, geolocation data 

Section 16.7. What data breach procedures we have in place. In case of a data breach, users will be notified and encouraged to change their passwords.

Section 16.8. What third parties we receive data from. We do not receive data from third-party providers.